MARKETING STUDIO · SWITZERLAND
Premium marketing studio for
health, beauty and wellness brands.
Built around your brand.
Strategy, creative and performance in one studio.
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01
Brand & Creative
Strategy · Identity · Creative · Art Direction
02
Paid Media
Google · Meta · SEO · GEO
03
Organic & Retention
Content · Email · CRM · Social
the Studio
Built around restraint.
FORMÍA was founded on a simple premise: that most brands in the health and beauty space are over-marketed and under-positioned. We exist to change that ratio.
We work exclusively with clinics, wellness practices, and lifestyle brands that are serious about the long game. Not viral moments. Not volume. Consistent, considered presence.
About the studio →
In partnership with
A small number of brands, each
given the depth it deserves.
We work closely with every partner, taking responsibility for the details that shape how a brand is seen, trusted and remembered over time.
CP PRAXIS
LAVIEK
APEX AVIATION
LAVIEK
CP PRAXIS
LAVIEK
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INSIGHTS
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BRAND STRATEGY
Why wellness brands in Switzerland are redefining luxury positioning
The shift from aspirational to intentional is not a trend. It is a recalibration of what premium means to a more discerning client.
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CONTENT
The case for doing less content, better
Frequency without quality erodes trust. The brands holding attention in 2025 publish less and mean more.
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CREATIVE DIRECTION
What a shoot brief actually needs to accomplish
Most shoot briefs describe aesthetics. The best ones define the feeling a client should have when they see the image.
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THE FORMÍA POSITION
We partner with brands that value depth, clarity, and considered growth.
FORMÍA is a marketing studio for health, beauty, and wellness brands in Switzerland. Our work is selective by design, allowing each collaboration to stay personal, focused, and deeply considered.
Begin with a conversation →
FORMÍA Studio
We take on a limited number of clients, so every brand receives the depth, care, and attention it deserves.
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